Teddy Heidt, FOUNDER & CEO

With over ten years of professional experience in advertising, marketing, and media, Teddy continues to find excitement and passion in creativity. While working for brands like The Walt Disney Company and Protein Bar Restaurants, he brought his passions to life developing custom and authentic marketing programs that are unique, powerful and successful. Today, he oversees The Gauge Collective's day-to-day support of brand's big and small in developing a social and digital strategy that is unique to them.

When he's not rolling up his sleeves or behind the camera, you can find Teddy exploring the amazing food and wine scene in Chicago, relaxing with his husband, Ryan, and two cats, Gus and Rafa, and finding new series and documentaries to binge on Netflix.


Jaq Howard, Creative Director

Jaq is just jumping in with us and will be sharing more soon!


Jeannie Smith finds joy in being a creator, leader and connector. Her passion for building brands, coaching nutrition, teaching yoga and forming communities have led her to where she is today.

Jeannie recognizes the power of social media and believes that with well-placed, focused content, brands can engage consumers more than ever before. Jeannie has fallen in love with this engagement and aims to add value by building strong relationships and providing creatively strong and authentic content.

Jeannie's ultimate goal is to bring life to everything she touches, be it a brand, a nutrition client or a yoga student. She co-runs the FitCityBlonde brand and blog, travels often, and rarely leaves the house without a yoga mat, all of which provide her mental clarity and pure joy.

Kim LocH RensbUrg, Photographer

As an educator and the owner/lead photographer for Kimberly Rensburg Photography, Kim brings her infectious smile to every client meeting and photography session. Her obsessions with portrait, editorial, and event photography bring a brand’s story to life through vibrant imagery. A Detroit native who married into a family of South African winemakers, Kim has spent the past decade in Chicago where she currently lives with her husband and their sassy pug named Javier. She has collaborated with businesses that include the American Dental Association, Flywheel Sports, MealPal, Nurturing Wisdom Tutoring, and The Rose Reserve. She is featured in A Sweat Life blog, How He Asked by The Knot, and The Real Chicago magazine.

When not editing way past her normal bedtime, Kim enjoys scouring the city for the best ice cream shops and brunching with friends.

Dorey Kronick, Senior Graphic & Brand Designer

Combining graphic design, photography, and mixed media art, Dorey turns dreamy ideas into visual realities, creating valuable impressions that last, and intriguing audiences both new and established. With a strong background in branding, she understands that having a stunning identity matters more than ever in our rapidly changing world. Dorey approaches each project with an artistic expertise informed by a passion for design. Actively working in the creative field since 2009, she has collaborated with a massive variety of clients nation-wide. Originally from San Francisco, California, Dorey currently lives and works out of her home studio in Chicago. Aside from geeking out creatively, Dorey loves traveling, yoga, music, and craft cocktails.

Matthew Tosh, Photographer

An avid wino & foodie, Matt is the founder of M. Tosh Photography, a boutique photography firm based in Chicago. With a client roster spanning from award-winning small businesses to Fortune 300s, Matt directs and shoots lifestyle campaigns that encapsulate authentic brand identities. A native Michigander, Matt now lives in Lincoln Park with his gorgeous girlfriend and their sassy puppy, Lambeau. If Matt's not on location, you can probably find him testing out a new recipe, playing the guitar, or curled up with his pup reading some David Foster Wallace.

Julia Lytle, Public Relations Specialist

A brand catalyst at heart, Julia has always thrived on making connections. Whether introducing brands with symbiotic objectives or linking people with mutual interests, networking comes naturally to her. She always has the larger strategic picture in mind and is continuously looking to expand her skill set to help brands achieve their business goals. Julia’s previous experience spans the consumer product goods, nonprofit, sports and tech industries, most recently building digital practices and launching marketing strategies for Turner Sports in Atlanta and Kellogg’s in Battle Creek, MI. 

Originally from Boston, Julia moved to Chicago just in time to see the Cubs win the 2016 World Series. Her love for travel has brought her all over the world, but a piece of her heart remains in Córdoba, Argentina, where she taught English after college and achieved Spanish fluency.


Emily is a digital marketing nerd with five years experience in social media, email marketing, SEO and digital design. After working at marketing agencies first in Chicago and then in Sydney, Australia, Emily now resides stateside where she freelances full-time, building powerful digital programs and/or websites for businesses ranging from two-person start-ups to Fortune 100 companies. When she's not strategizing and running marketing programs for other brands, Emily can be found passionately building her superfood brand Lil Bucks. She also enjoys surfing, the outdoors, yoga, and exploring Chicago with friends.


Renee is a native Chicagoan and a graduate from Columbia College Chicago with a BFA in Design and Illustration. Obsessed with storytelling and a passion for visual communication - she has been forced to wear many hats to create truly strategic design. With experience in social media content creation, shopper marketing, and designing various marketing materials for both print and digital - Renee is always looking to add to her belt of tools. She has collaborated and worked with brands such as Bright Pink, Brideside, Ford Motors, Huggies, Goodnites, St. Ives, Dove, Simple and Hellmann's. Her work as been featured in the RedEye Chicago, The Columbia Chronicle, Demo Magazine, Linework and The Chicago Sun-Times.

When she's not hovering over a sketchpad or immersed in the wonderful world of Adobe Creative Suite, she enjoys hand-lettering, cartooning, and geeking out over true freakin' crime.


Brandon Mattingly, Videographer

Brandon is a Chicago-based cinematographer with desire to create emotive stories through the visual language of film. After running his own video production company in Chicago, he now works as a full-time freelancer collaborating with companies such as Hewlett-Packard Enterprise, Anheuser-Busch, World Vision, United Way and Spotify. Brandon views each video project as a unique opportunity to assemble the right talent and crew to craft a visceral story that connects the audience to the emotion behind a brand's message. Outside of work, Brandon absolutely loves to spend his time with his wonderful wife and beautiful 1-year old daughter in the Logan Square neighborhood that they call home.


Laura Scherb, Content & Creative Specialist

Laura Scherb is a food photographer, stylist, and content creator whose passion was born in her food and book blog, Page and Plate. Since starting her blog nearly three years ago, she now works full-time as a freelancer helping restaurants, food brands, and chefs from start-ups to large corporations show off their work. Born and raised in Pittsburgh, PA, Laura moved to Chicago in pursuit of better pizza and has not yet been disappointed. When she's not cooking, eating, photographing, or thinking about food, she likely has her nose in a book and her cats, Kitty and Daily, in her lap. She and her partner live in Lakeview.


Hemza Hajyousif, Graphic Designer

Hemza is a Chicago-based designer with a makers’ mentality. With experience in brand building and immersive design, he focuses on helping emerging organizations develop more consistent visual narratives -- be that through graphic design, creative direction, web design, etc. A collaborator at heart, he works to realize even the craziest of creative choices to create dynamic work that is not limited to industry or output.


Luke Grimes, Creative Specialist

A Chicago native with a passion for technology, Luke trained at Northwestern University with a focus on Social Media Marketing (special certification). His interest in technology led him to Apple Inc, where he has a part-time/hobby job as a technical specialist. As a Creative Specialist with Gauge, he is responsible for reporting campaign progress, creative content scheduling, content creation, and community management.