Teddy Heidt, Founder & Creative Officer

With over ten years of professional experience in advertising, marketing, and media, Teddy continues to find excitement and passion in creativity. While working for brands like The Walt Disney Company and Protein Bar Restaurants, he brought his passions to life developing custom and authentic marketing programs that are unique, powerful and successful. Today, he oversees The Gauge Collective's day-to-day support of brand's big and small in developing a social and digital strategy that is unique to them.

When he's not rolling up his sleeves or behind the camera, you can find Teddy exploring the amazing food and wine scene in Chicago, relaxing with his fiancé Ryan and two cats, Gus and Rafa, and finding new series and documentaries to binge on Netflix.

Jeannie Miller, CREATIVE LEAD

A highly caffeinated Chicagoan who’s busy balancing the corporate finance world, sweating off the peanut butter, traveling with her fiancé, and dreaming of the days she can make fitness her full-time career, Jeannie's passions led her to starting the blog FitCityBlonde, a valuable source of intel on the fitness and health scene in Chicago.

She recognizes the power of social media and believes that with well-placed, focused content, brands can engage consumers more than ever before. Jeannie has fallen in love with this engagement and aims to add value by building strong relationships and providing creatively strong and authentic content.

You can often find Jeannie on her yoga mat or sipping on Kombucha while blogging, both of which provide her mental clarity and pure joy.

Kim LocH RensbUrg, Photographer

As an educator and the owner/lead photographer for Kimberly Rensburg Photography, Kim brings her infectious smile to every client meeting and photography session. Her obsessions with portrait, editorial, and event photography bring a brand’s story to life through vibrant imagery. A Detroit native who married into a family of South African winemakers, Kim has spent the past decade in Chicago where she currently lives with her husband and their sassy pug named Javier. She has collaborated with businesses that include the American Dental Association, Flywheel Sports, MealPal, Nurturing Wisdom Tutoring, and The Rose Reserve. She is featured in A Sweat Life blog, How He Asked by The Knot, and The Real Chicago magazine.

When not editing way past her normal bedtime, Kim enjoys scouring the city for the best ice cream shops and brunching with friends.

Dorey Kronick, Graphic & Brand Designer

Combining graphic design, photography, and mixed media art, Dorey turns dreamy ideas into visual realities, creating valuable impressions that last, and intriguing audiences both new and established. With a strong background in branding, she understands that having a stunning identity matters more than ever in our rapidly changing world. Dorey approaches each project with an artistic expertise informed by a passion for design. Actively working in the creative field since 2009, she has collaborated with a massive variety of clients nation-wide. Originally from San Francisco, California, Dorey currently lives and works out of her home studio in Chicago. Aside from geeking out creatively, Dorey loves traveling, yoga, music, and craft cocktails.

Matthew Tosh, Photographer

An avid wino & foodie, Matt is the founder of M. Tosh Photography, a boutique photography firm based in Chicago. With a client roster spanning from award-winning small businesses to Fortune 300s, Matt directs and shoots lifestyle campaigns that encapsulate authentic brand identities. A native Michigander, Matt now lives in Lincoln Park with his gorgeous girlfriend and their sassy puppy, Lambeau. If Matt's not on location, you can probably find him testing out a new recipe, playing the guitar, or curled up with his pup reading some David Foster Wallace.

Jack McCusker, Graphic Designer

Jack is a Senior at Loyola University Chicago, studying advertising and graphic design. Originally from Valparaiso, Indiana, he has always been close to Chicago...but couldn't be more ready to move there once he's graduated college. Jack discovered his passion for all things graphic design and photography while studying, and he is beyond excited to see how he can take his artistic skills and utilize them in the business and communication world.


Emily is a digital marketing nerd with five years experience in social media, email marketing, SEO and digital design. After working at marketing agencies first in Chicago and then in Sydney, Australia, Emily now resides stateside where she freelances full-time, building powerful digital programs and/or websites for businesses ranging from two-person start-ups to Fortune 100 companies. When she's not strategizing and running marketing programs for other brands, Emily can be found passionately building her superfood brand Lil Bucks. She also enjoys surfing, the outdoors, yoga, and exploring Chicago with friends.

Michelle West, Graphic Designer

With three years of experience, Michelle is a Graphic Designer and Illustrator who’s work is gaining a lot of attention. Michelle has honed her skills in the industries of smaller, start up businesses, as well as trying her hand at working with non-for profits. No project or experience is too big or too small for her, as she brings a clean, fresh aesthetic to any project that she has her hands on. When she’s not diving into graphic design work, you can often find her exploring the city as well as relaxing and drawing digital illustrations.


Renee is a native Chicagoan and a graduate from Columbia College Chicago with a BFA in Design and Illustration. Obsessed with storytelling and a passion for visual communication - she has been forced to wear many hats to create truly strategic design. With experience in social media content creation, shopper marketing, and designing various marketing materials for both print and digital - Renee is always looking to add to her belt of tools. She has collaborated and worked with brands such as Bright Pink, Brideside, Ford Motors, Huggies, Goodnites, St. Ives, Dove, Simple and Hellmann's. Her work as been featured in the RedEye Chicago, The Columbia Chronicle, Demo Magazine, Linework and The Chicago Sun-Times.

When she's not hovering over a sketchpad or immersed in the wonderful world of Adobe Creative Suite, she enjoys hand-lettering, cartooning, and geeking out over true freakin' crime.


alyson low, intern

Originally from the northwest Chicago suburbs, Alyson is approaching her senior year at University of Illinois at Urbana-Champaign as an advertising major and informatics minor. Her experience in digital marketing, event promotion, and social media has only made her more hyped to join the ever-changing digital world post-grad. She feeds off her passion and creativity when it comes to her work as she's always looking for another project to take on. 

During her off-time, you can find her binge-watching documentaries, discovering desserts to indulge in, or hunting for new music.